Red Whisk Creative | Fitness Marketing
20215
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Fitness is at the heart of our team. We have more than 60 years of combined experience serving this industry, including commercial clubs, community centers, hospital health systems, universities, Jewish Community Centers, fitness franchises, and corporate-based fitness centers.

 

Services include an expansive range of offerings for both the pre-sale and open-door environments. Our comprehensive menu of services are perfect for boutique offerings and can easily be scaled to meet the unique, growth-oriented demands of large facilities.

4-Prong Approach:

In the fitness industry especially, we find the following 4-prong approach is critical to business marketing success:

  • Multiple digital channels:
    • Social media (Facebook, Twitter, Instagram, YouTube, LinkedIn, SnapChat, Google+, Pinterest)
    • Re-marketing ads
    • Review sites (Yelp, Patch, etc.)
    • Email
  • Channels specific to your target audience
  • Other media: Print ads, direct mail, billboards, radio, PR, events, signage, etc.
  • Modern website layout with informative content
  • Mobile responsive
  • Landing pages
  • Regular content updates
  • Photography and videos relevant to target audience
  • Online interactive schedules
  • Search engine optimized pages
  • Test social media ad channels against search engine channels:
    • Facebook, Twitter, Instagram, YouTube, LinkedIn, SnapChat
    • Google Search Network, Google Display Network, Bing, Yahoo!
  • Keyword targeting with longtail keywords
  • Strong call-to-action
  • Imagery that resonates with your target audience
  • A/B test ads
  • Lead tracking phone number
  • Encourage members to follow your channels
  • Balanced content – variety of categories to drive engagement
  • Timely and consistent posting strategy
  • Align posts with the social platform tone
  • Real photos and video of club
  • Maximize each platform’s hash-tag and tagging strategy